Designing a Platform for Influencers to Track Payments and Pay Taxes
A couple of months ago, I got applied and accepted into a competition to pitch a solution to a group of judges for a chance to win a special prize. Unfortunately, I didn’t get the win.
Regardless, I thought I’d share what I pitched and show what I designed. Here’s the pitch:
RizzPay, An Online Financial Platform for African Influencers
The Problem
- African content creators and influencers struggle with fragmented payment processes and receiving payments (especially international payments)
- Content creators and influencers face significant challenges when managing their earnings, taxes, and financial statements.
- The current payment process is complex, time-consuming, and error-prone, leading to missed opportunities and potential legal issues.
The Opportunity
- Influencer Marketing is a $21+ Billion Industry (Statista)
- In 2022, influencer advertising spending in Africa reached $159.90 million. (LinkedIn)
- 79% of content creators said they were not completely confident that they could handle invoicing and payments on their own (Tipalti, 2022)
- Most payment platforms in Africa are focused solely on “payments” and not other aspects of financials including taxes especially for content creators
The Solution
- RizzPay is an all-in-one solution that streamlines payments for content creators and influencers
- It automates tax calculations, and generates accurate payment statements
- Our platform empowers creators to focus on what they do best while leaving the financial management to us.
Features
Online Payments
Instant and secure payments to African content creators supporting various payment methods
Automated Tax Calculations
Intelligent tax calculation based on earnings and regional tax regulations, ensuring compliance and avoiding tax-related hassles.
Tax Payment Integration
Direct integration with tax authorities for hassle-free tax payments, saving time and minimizing errors.
Payment Statements
Automated creation of clear and detailed payment statements for easy record-keeping and transparency.
Analytics Dashboard
In-depth insights into earnings, taxes, and payment trends, helping creators make informed financial decisions.
Our Business Model
Subscription Tiers
Different subscription levels with varying features and support options to suit creators’ needs.
Enterprise Solutions
Customized solutions for larger content networks and agencies.
Transaction Fees
A small percentage fee on each transaction processed through our platform.
Here’s the full pitch: https://pitch.com/v/Motiv-Africa---RizzPay-qpapm5
My personal page: josephkuuire.com. Available for consulting and gigs
