Experimenting with an Online Experience for Purchasing a Car in Ghana
Creating an online experience for car buying
Buying a car is a big decision for many people. In Ghana, the process of buying a car is still a manual process where prospective buyers have to be physically present to look at the car and purchase a car. Sometimes in cash or using cheques.
However, with the rise of internet access and e-commerce, more and more people are looking for different online experiences and that includes ways to buy a car online.
But how can you create an online experience that is convenient, trustworthy and satisfying for your customers?
Vehicle Selection
With this concept, the end user goes to the online platform and selects a vehicle distributor.
After selection, they are presented with a list of vehicles for purchase.
A selection of a preferred vehicles brings up all the information that a prospective buyer would need, including price, features, specifications and availability.
The vehicle details page would also include high-quality photos and videos that showcase your cars from different angles and perspectives.
Financial Options
Offer online financing options. One of the biggest challenges that online car buyers face is how to pay for their purchase. Many people in Ghana do not have access to credit cards or bank loans, so they rely on cash or informal lenders. To make it easier for them, our platform should offer online financing options that are flexible, affordable and secure.
Multiple Vendors
With this platform, end users will have the option to select multiple vendors to browse different car manufacturers and models of vehicles.
Each vehicle listing page will display a list of vehicles available for purchase with their details, pricing and specifications on display.
Because of the difficulty of outright purchase of a vehicle online, there would have to be some offline experiences including the prospective buying physically going to the showroom to inspect the vehicle.
But the online component can help to enhance the experience. This will include the use of a mobile app to track the payments of the vehicle, sending official documents and signing off using digital signatures.
There’s still a lot of work to do when it comes to the e-commerce experience of purchasing a car online in Ghana but this is just a outline of how it could be done.
You can find me on my personal website at josephkuuire.webflow.io. Also check out Userhub Africa, where we consult on user experience projects for clients
