ExpressPay Landing Page Concept
(Disclaimer: I don’t work for expressPay or have any affiliation. I just decided to randomly use them as a case study)
Lots of Ghanaian companies aren’t always great at creating websites. The websites are bland, not visually appealing and sometimes incomplete.
A great website can make a great first impression for first time customers and even potential investors. It can help drive traffic and also build your brand.
Most modern brands have great visually designed homepages which highlight the features of their app, services or products.
The Nigerian startup Carbon has a great looking website which highlights it mobile app.
The Monzo website is also quite appealing. It highlights its mobile app and the features and benefits you get from using Monzo’s services.
With these inspirations, I decided to work on a small project to redesign a local Ghanaian startup’s websites, using the same principles of the aforementioned sites. I decided to pick a local fintech brand. I chose ExpressPay.
ExpressPay is one of the well known fintech companies in Ghana. They are well known for their excellent customer services as well as the services they provide including payment of data, internet and many more.
Although their app is visually appealing, their website doesn’t show the same level of design.
This is the current ExpressPay website:
It shows the bare minimum on the homepage. There’s a slider showcasing different features and three images at the bottom highlight some of the features. After that, there’s a BIG footer with their address and customer service number and an email.
Using some of the same concepts from other websites as mention, I redesign the ExpressPay website to be more visually appealing while highlighting some of their mobile app’s features.
So here’s what the redesign looks like:
ExpressPay Redesign
So here’s the “new” design.
I put in a “hero section” with some small copy (don’t judge me, I can write better 😅) and added the respective app store badges.
On the navigation is the logo and two color buttons for “Sign Up” and “Login”.
For the rest of the page, I selected features which would be enticing to a first time user including the ability to add your bank card and mobile money, QR Payments and Bank Transfers.
On the bottom, I just added all the other features you would expect on the ExpressPay app.
And lastly, I added a section with a Call To Action button asking a user to “Sign Up”
And there you have it. It took a week just to design the front page. But not to be outdone, I went a little further: I created a live site using Webflow. You can check it out on web and it works responsively on mobile too
So that’s basically it. A cleaner, more visually built website for ExpressPay.
Let me know what you think in the comments section.
Till next time 👋🏽
Joseph-Albert Kuuire is a UI/UX Designer focused on UI and User Researcher. You can find out more about him on his personal website: josephkuuire.com
