Why Joseph Kuuire Thinks He’s Better Than You

Why This Quiet Social Introvert Is Ten Steps Ahead of Everybody

Joseph Kuuire doesn’t think he’s better than you — at least, not in the way you might assume. But spend a few minutes with the 36-year-old tech enthusiast, and you’ll see why it’s easy to believe he’s operating on a higher frequency.

It’s not arrogance but rather an unshakable confidence in his ability to take on new challenges and challenge the status quo.

If anything, Joseph’s quiet sense of self-assuredness is less about ego and more about purpose.

The Art of Quiet Confidence

Joseph isn’t the loudest voice in the room, but he’s often the one people turn to when they need answers.

Born as the second child to Richard and Cecilia Kuuire, he’s always been the “enigma” of the family.

His demeanor can be described as reserved, laid back, and soft-spoken.

He playfully wears the “social introvert” tag, often showing up at local events in Accra that catch his fancy. But he solace in solitude, often retreating to his home, where he immerses himself in a movie or TV show, or diving into pages of a good book on his Kindle.

Picking Up The Pace

His professional career has been somewhat of a rollercoaster spanning different sectors.

His early career days started in IT security auditing where he worked on various projects in Ghana. He would later pivot to a different field entirely, switching to user experience designing, where he advocated for more designers in the Ghanaian space.

His portfolio includes work with African tech heavyweights like Flutterwave, the fintech unicorn reshaping payments on the continent, and Jetstream Africa, a logistics tech firm redefining supply chains.

But his passion has always been in writing. Always trying to craft stories for readers and paint vivid scenes with words and metaphors.

Building His Own Stage

In 2017, Joseph launched Tech Labari, a digital media platform dedicated to covering Africa’s tech ecosystem.

The platform's launch was mainly motivated by frustration with the lack of local narratives in tech in Ghana.

He decided to create a space where Ghana's innovation could shine. “We’re not just a country of consumers,” he says. “We’re creators, builders, and disruptors.”

Through Tech Labari, Joseph has chronicled the rise of Ghana’s tech scene with a journalist's precision and an advocate's passion. He would later include other African countries in his writing, publishing news and events happening in different parts of the continent.

Next year, Tech Labari will evolve to a new phase, with Joseph taking a page from the platform, Axios. He’s building the platform to be leaner and more concise with its news publishing. It will also feature more data-driven stories.

His latest project, Labari Insights, takes it a step further, offering a separate data-driven platform that connects startups, investors, and industry stakeholders.

But he’s not only been focused on writing. Joseph has also ventured into podcasting, using the medium to have conversations with guests, discussing everything from tech trends to cultural shifts in Africa.

You Don’t Know Joe

You can count the number of Joseph’s closest friends on one hand. He keeps his relationships private and out of the public eye. When it comes to who he’s seeing currently, it can be a sore spot for conversations.

“Maybe dating is not for me,” he says sarcastically. “Trying to build personal connections with people these days feels exhausting and unrewarding.”

It can be hard to get a beat on what Joseph thinks if you don’t personally ask him. But his online presence offers more clues.

Looking at his social media feed, you’ll find a blend of intellect, sarcasm, retrospection, and authenticity.

His Instagram page features minimalist photography that captures vibrant street scenes in Accra, urban architecture, and candid snapshots of life that feel both personal and universal.

On Twitter/X page, Joseph toggles between thought-provoking commentary, witty observations about his surroundings, introspection on technology and the occasional slice of dry humor that keeps his followers engaged.

Meanwhile, his Medium page is a treasure trove of essays that dive deep into UX design, tech policy, and his philosophy, offering detailed insights into his mind.

Together, his social media presence paints a picture of a man who chooses to let the world in on how he thinks and what he thinks the world should be.

He’s never cared for the current rat race of social media where building a large following is a measure of success.

“I’ve actually been thinking about getting rid of my Instagram page.”

There Is No Competition

So, does Joseph Kuuire think he’s better than you?

Not in the way it’s often interpreted. The truth is, Joseph is better at some things — like focusing on what matters, challenging the status quo, and executing his vision. But he’s quick to point out that his confidence is hard-earned.

“I’ve made mistakes, I’ve doubted myself, and I’ve had to learn a lot along the way,” he says.

His obsession with finding solutions and working on multiple projects simultaneously could easily make him a “workaholic”. But that’s a term he’s trying to get away from.

He tries to strike a balance, binging on TV and movie content on the weekends and not always trying to “work”.

But he’s always looking for the next thing to get good at. Recently, he joined a Journalism fellowship, trying to improve his writing skills and write better stories that aren’t all about technology.

“I’m just trying to be better at my skillset,” he says. “Not everything is as obsessed as me and that’s fine. I like it that way.”

This is an experimental profile article as I try to learn new ways of writing. Appreciate any feedback.